DIGITAL MARKETING STRATEGY

STOP REACTING, START PLANNING

Are you reacting to what’s going on in the marketplace or have you planned your course of action to drive business growth? With a digital marketing strategy, we’ll start with your strategic goals and what you want to achieve and build a marketing plan to support it. The strategy can also include your offline marketing efforts, as well. 

WHAT A MARKETING STRATEGY CAN DO FOR YOUR BUSINESS

  • Avoid the start-stop cycle of marketing
  • Allows for more exact targeting
  • Ability to track results
  • Plan your overall business more effectively
  • Boosts your offline marketing
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Digital marketing strategy for your small business

A digital marketing strategy allows you to stop being reactionary and build your business with the bigger picture in mind. Where do you want to go and how do you get there? A well thought plan will speak directly to your prospects, nurture your current client base, and position you as the authority in your field. While you focus on the vision of your business and serving your clients, you can rest assured that you have marketing system working for your best interests. 

BENEFITS OF A MARKETING STRATEGY

When it comes to marketing, most small businesses think of tactics first. They may even hire several different vendors to execute them-one for Google Ads, another for social media marketing, and yet another to handle advertising. While tactics meet an immediate need, their effects won’t last long if they aren’t tied to a long term goal. What’s more, with too many cooks in the kitchen, there is no cohesive messaging or execution of tactics which can leave you exhausted managing all the parts and frustrated with the results. 

Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

  • You can attract clients that are ideal for you
  • You can stand out in ways that make the competition irrelevant
  • You can know confidently what to do and what not to do
  • Clients will expect to pay a premium to work with you
  • You can identify the most profitable ways for you to attract new business

DIGITAL STRATEGY

  • Current Marketing Audit
  • Ideal Client Interviews
  • Competitive Analysis
  • Persona Development + Core Message
  • Customer Journey Map
  • Editorial Calendar Creation
  • Website Hub Pages
  • Growth Recommendations
  • STARTING AT $1,850
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BOOK A SINGLE SERVICE

Would you like to hire out your social media, Facebook advertising, or another marketing service? We can integrate a single service with the rest of your marketing plan and work with your team or other vendors to achieve a seamless brand experience. 

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FULL-SERVICE SOLUTION

We work as a Marketing Manager for a small number of businesses to oversee and manage their marketing plan, vendors or team members to ensure that a strategy is in place, executed and measured. 

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